Planning & Roadmaps
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Steve Bassler
What energizes me? Taking operational complexity and turning it into streamlined growth engines that scale.
I've spent years scaling massive web properties, drawn to the constant cycle of building, testing, and optimizing for millions of users.
Moving into B2B GTM operations opened up a whole new world, the same drive to optimize, but with far more systems and levers to work with.
How I Transform Operations
Get On The Right Path
Stay Aligned. Stay Ahead.
In today's landscape of shifting business priorities and rapid market and technology disruption, teams can easily lose focus and momentum. What they need is clarity, a clear roadmap grounded in strategic priorities and aligned to a bold vision of future success. With the right leadership, you don't just react to change, you harness it to accelerate growth.
Elevate With AI
Enable. Pilot. Scale.
Get beyond the hype and get grounded with AI to accelerate growth for your business. Unlock impact by:
1) Enabling AI fluency across teams
2) Build & launch pilots with speed and scale
3) Focus on outcomes to unleash real transformation
A GTM System That Works For You
Clear Strategy. Outsized Outcomes.
Your systems should empower you, not control you. Harness your tech and data to unlock revenue potential.
Process Excellence
Unlock Potential. Scale With Process.
Accelerate go-to-market to market with scalable, measurable programs. Free your teams to focus on customers, not broken process and data.
Insights For Action
Define What Matters. Activate For Impact.
Measure what matters and turn data into action. No more useless dashboards. Move to insights that drive impact.
Proven Ability To Transform Operations
Strategic Planning & Vision
Proven ability to translate GTM objectives into a clear vision for transforming operations into a strategic partner, accelerating outcomes.
"We needed someone to stand up this program from scratch and drive it globally. Steve jumped right in and partnered across several functions to make it a reality."
— ​Alexander Czajor​, Director of Technical Marketing
Previous manager
$20M
New Pipeline
Defined, built and launched the E2E global lead engine delivering over $20M in new pipeline within six months of launch.
Relentless Execution
I design and implement robust operations frameworks, streamlining processes and automating workflows to enhance productivity and scalability.
"Steve drove the development and enablement for our campaign ops process when AI and automation were barely on the radar….true innovation."
— Phil Gray, Senior Director of GTM Operations
Previous colleague
40%
Increase Capacity
Mapped, documented and automated E2E campaign processes, delivering a 40% lift in campaign capacity.
Insights for Impact
Extreme focus on developing measurement frameworks that deliver deep insights that drive impact across the organization.
"Whenever Steve joined an enablement call, I knew we were going to walk away with new insights we could apply immediately to drive better outcomes with our customers."
— Shelby Gonzales, Senior Sales Manager
Previous colleague
20%
More Outbound Meetings
Partnered with the SDR team to leverage the right signals to focus outbound efforts towards the right fit and in-market accounts.
Team Leadership & Development
I build, mentor, and empower high-performing marketing operations teams, fostering a culture of continuous improvement, innovation, and shared success.
"I was new to using PowerBI for reporting and never built a full funnel forecast, but Steve provided guidance and instilled the confidence that we could, and we did. We built an insights engine that most B2B companies would die for."
— Zoey Hu, Senior Marketing Analyst
Previous employee
133%
Pipeline Increase
From target accounts after architecting the program, partnering with marketing/sales, defining the ICP and running plays against them.
Top Skills
Visionary Builder
Thrives on transforming ideas into innovative solutions that delight customers
AI Fluent
Creative thought partner, critical thinker, and analytical powerhouse
Collaborator
Demonstrates success in cross-departmental collaboration to achieve significant outcomes
Budgeting
Optimizes marketing team budgets ($2M/mo. spend) across all functions
Process Excellence
Tirelessly streamlines workflows to drive impactful efficiencies and scalable growth
Insight Explorer
Relentlessly uncovers transformative insights to drive meaningful change
Problem Solver
Determined problem resolver with a focus on finding solutions
Accountable
Accountable for self/team and not shy from admitting mistakes and moving ahead
Let's Connect!
Ready to transform your operations into a competitive superpower? Let's connect!
Email
steveb@growthbydesign.cv
Call or TXT
425-633-7013