Steve Bassler

About

Steve Bassler

Most marketing ops functions report on the business. I build the infrastructure that drives it.

15+ years in B2B Marketing Operations across Fortune 10 enterprises and high-growth SaaS. Currently consulting and building production AI applications.

Open to Director and VP Marketing Operations roles
Available for fractional engagements

Where I Have Worked

Microsoft

Fortune 10

Senior Integrated Marketing Manager

2014 to 2016

STMicroelectronics

Fortune 500 · $17B revenue

Built global lead management from zero

2016 to 2018

Nintex

$300M ARR · B2B SaaS

Scaled MOps through 2x revenue growth

2018 to 2024

Google

Fortune 10

Marketing Operations Strategy Consultant

2024 to 2025

By the Numbers

$20MNew pipeline built at STMicro from zero
40%Capacity increase at Nintex, zero headcount
133%Pipeline lift from ABM at Nintex
15+Years in B2B Marketing Operations
5Acquisitions integrated at Nintex
2Production AI applications shipped

Background

My career has been defined by one thing: taking broken or immature GTM operations and building them into revenue machines. From standing up STMicroelectronics' first global lead management framework at a $17B semiconductor company to scaling Nintex's marketing ops through 2x revenue growth and five acquisitions, I find the leverage points others miss.

I operate at the intersection of strategy and execution. I can sit with a CMO and build the plan. I can also sit with an engineer and build the system. Most operators live in one world. I work in both.

More recently I have gone deep on AI, not as a buzzword but as a builder. I shipped Pathwise, a full-stack SaaS for workflow optimization, and built the AI pipeline that powers this site, researching companies and generating personalized application pages end to end.

I am actively looking for Director and VP Marketing Operations roles and open to fractional engagements. If your GTM infrastructure is holding revenue back, that is exactly where I start.

Career Timeline

  • Growth by Design

    Current2025 to Present

    Fractional Marketing Operations Leader

    Fractional MOps leadership and AI application development

  • Google (via Pyramid Consulting)

    2024 to 2025

    Marketing Operations Strategy Consultant

    OKR framework redesign driving 72% lift in partner multi-program adoption

  • Nintex

    2022 to 2024

    Director, Strategy, Planning and Marketing Operations

    Led MOps through 2x revenue growth, 5 acquisitions, and full AI stack buildout

  • Nintex

    2018 to 2021

    Head of Marketing Operations and Analytics

    Built ABM program (133% pipeline lift), XDR motion, and data infrastructure from scratch

  • STMicroelectronics

    2016 to 2018

    Senior Manager, Marketing Programs

    Stood up first global lead management program generating $20M in new pipeline

  • Microsoft

    2014 to 2016

    Senior Integrated Marketing Manager

    Enterprise B2B marketing operations at global scale