
About
Steve Bassler
Most marketing ops functions report on the business.
I build the infrastructure that drives it.
15+ years in B2B Marketing Operations across Fortune 10 enterprises and high-growth SaaS. Currently consulting and building production AI applications.
Where I Have Worked
Microsoft
Fortune 10
Senior Integrated Marketing Manager
2014 to 2016
STMicroelectronics
Fortune 500 · $17B revenue
Built global lead management from zero
2016 to 2018
Nintex
$300M ARR · B2B SaaS
Scaled MOps through 2x revenue growth
2018 to 2024
Fortune 10
Marketing Operations Strategy Consultant
2024 to 2025
By the Numbers
Background
My career has been defined by one thing: taking broken or immature GTM operations and building them into revenue machines. From standing up STMicroelectronics' first global lead management framework at a $17B semiconductor company to scaling Nintex's marketing ops through 2x revenue growth and five acquisitions, I find the leverage points others miss.
I operate at the intersection of strategy and execution. I can sit with a CMO and build the plan. I can also sit with an engineer and build the system. Most operators live in one world. I work in both.
More recently I have gone deep on AI, not as a buzzword but as a builder. I shipped Pathwise, a full-stack SaaS for workflow optimization, and built the AI pipeline that powers this site, researching companies and generating personalized application pages end to end.
I am actively looking for Director and VP Marketing Operations roles and open to fractional engagements. If your GTM infrastructure is holding revenue back, that is exactly where I start.
Career Timeline
Growth by Design
Current2025 to PresentFractional Marketing Operations Leader
Fractional MOps leadership and AI application development
Google (via Pyramid Consulting)
2024 to 2025Marketing Operations Strategy Consultant
OKR framework redesign driving 72% lift in partner multi-program adoption
Nintex
2022 to 2024Director, Strategy, Planning and Marketing Operations
Led MOps through 2x revenue growth, 5 acquisitions, and full AI stack buildout
Nintex
2018 to 2021Head of Marketing Operations and Analytics
Built ABM program (133% pipeline lift), XDR motion, and data infrastructure from scratch
STMicroelectronics
2016 to 2018Senior Manager, Marketing Programs
Stood up first global lead management program generating $20M in new pipeline
Microsoft
2014 to 2016Senior Integrated Marketing Manager
Enterprise B2B marketing operations at global scale